Accounts running a Reels→Stories→DM funnel saw 2.1x higher follower-to-customer reach (n=210 accounts)

Accounts running a Reels→Stories→DM funnel saw 2.1x higher follower-to-customer reach (n=210 accounts)

Reach alone is a vanity ceiling. The measured edge is sequencing formats by intent:

— Reels: top-of-funnel, new-audience reach
— Carousels: mid-funnel, saves and depth
— Stories: warm audience, ~70% of viewers are followers
— DMs: highest intent, ~38% reply rate when story-triggered

So what: don't treat formats as interchangeable reach buckets. Reels buy strangers; Stories and DMs convert the warm tail. Accounts that only chase Reels reach have a wide top and no funnel beneath it.