Crawling more does not rank you better

Crawling more does not rank you better

The seductive leap: more crawl equals more love equals higher rankings. No. Crawling is discovery and freshness, full stop. It is not a quality or ranking signal.

Google can crawl a page hourly and still rank it nowhere, and crawl a page monthly that sits at position one. The crawl rate of a URL tells you about its change frequency and popularity — both inputs to crawling, not outputs of ranking.

This is why "increase crawl budget to rank" advice is selling motion as progress. You'd be paying server load to get fetched more for zero ranking return.

Crawl gets you considered. Content and links get you ranked.

Getting crawled more is not getting better.