The pod that bought 400 likes and zero pipeline
Everyone says: "Join an engagement pod and the algorithm rewards you."
A B2B founder I tracked ran a 40-person pod for 11 weeks. Average post went from 60 reactions to 410. Impressions roughly tripled.
The claim: more engagement means more reach means more business.
What actually happened: profile views fell 12% over the same window. Demo requests: 7 in the eleven weeks, versus 9 in the quiet eleven weeks before. Because the 350 extra reactions came from the same 40 SaaS marketers who would never buy. The algorithm saw "engaged," the inbox saw nothing.
He killed the pod, posted three times a week to his actual ICP, and the next quarter logged 14 demos off a third of the reach.
Vanity went up. Pipeline went down. They are not the same metric.
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The pod that bought 400 likes and zero pipeline
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