Data enrichment, without lighting money on fire

Data enrichment, without lighting money on fire

Six reads on filling in the gaps around your contacts.

1. The enrichment provider matrix — Clearbit, Apollo, ZoomInfo by coverage and price. Source: a RevOps comparison.
2. Waterfall enrichment, explained — cascading providers to maximize fill rate cheaply. Source: Clay blog.
3. Clay as the enrichment orchestrator — why it ate this category. Source: a growth ops teardown.
4. Reverse IP and intent data, honestly — what it can and can't tell you. Source: a demand-gen post.
5. Enrichment freshness — why your data rots and how often to re-run. Source: an ops blog.
6. GDPR and enrichment — the legal basis question nobody asks first. Source: a privacy newsletter.

That's the stack for this week. Forward to a teammate.