Approval rate is meaningless before day 30

Approval rate is meaningless before day 30
Approval rate = share of submitted conversions the advertiser ultimately validates and pays.
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Approval visible at day 1: ~40% of final ▏▏▏▏
Day 7: ~68% ▏▏▏▏▏▏▏
Day 30: ~94% ▏▏▏▏▏▏▏▏▏
Day 45: ~99% ▏▏▏▏▏▏▏▏▏▏
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Sample: 36 offers with daily approval-curve tracking.
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Early approval rates run optimistically high, then settle as reversals and scrubs post late.
Read: never scale an offer on sub-30-day approval data; you are reading an unfinished curve.