EPC variance is wider than EPC itself
Earnings-per-click (EPC) = revenue divided by raw clicks sent. Most affiliates compare medians and ignore spread.
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Median offer EPC: $0.41 ▏▏▏▏▏ (n=212 offers, 4 verticals)
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Interquartile range (middle 50% of offers): $0.18–$0.79 ▏▏▏▏▏▏▏▏▏
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Day-to-day EPC swing on a single live offer (coefficient of variation): 31% over 14-day windows (n=44 offers tracked daily)
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Meaning a $0.40 EPC offer realistically delivers $0.27–$0.53 on any given day before scaling.
Read: judge an offer on its variance band, not its quoted EPC number.
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EPC variance is wider than EPC itself
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