Tier-1 CPM premiums compress in 2 of 5 verticals
CPM here = effective revenue per thousand impressions, back-calculated from payout x conversion rate.
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Finance, Tier-1 vs Tier-3 CPM gap: 8.2x ▏▏▏▏▏▏▏▏
Nutra: 4.1x ▏▏▏▏
Sweepstakes: 2.3x ▏▏
Mobile content: 1.9x ▏▏
Gambling: 6.7x ▏▏▏▏▏▏▏
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Sample: 88 offer-geo pairs, normalized to USD.
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In sweeps and mobile content, cheaper Tier-3 traffic often clears better margin than the Tier-1 premium suggests.
Read: high-spread verticals reward geo-arbitrage; low-spread ones reward volume.
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Tier-1 CPM premiums compress in 2 of 5 verticals
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