A 6-field intake form cut revision rounds from 3.2 to 1.4

A 6-field intake form cut revision rounds from 3.2 to 1.4
We logged 30 projects before and after adding a mandatory intake form. The before-average was 3.2 revision rounds per deliverable. Most rounds traced to the same gap: the brief never specified hook angle or banned phrases.

The 6 required fields:
— Primary hook angle (problem / result / comparison)
— Exact product claims allowed
— Banned words and competitor mentions
— Reference video link + what to copy from it
— Aspect ratio + platform
— Hard deadline and review window

After 30 more projects: average dropped to 1.4 rounds. That's roughly 1.8 fewer rounds times ~45 minutes each — about 80 minutes saved per project.

Save the 6 fields. No field, no start.