Your Social Selling Index is a dashboard, not a dial
Everyone says: "Raise your SSI score and LinkedIn rewards you with reach."
The claim: the 0-100 SSI number feeds the ranking algorithm.
What's actually true: SSI is a sales-engagement vanity metric LinkedIn built to nudge Sales Navigator behavior — it has no documented connection to feed distribution. You can have an 80 SSI and dead posts, or a 40 and viral ones. Optimizing it means doing busywork (sending connects, filling profile fields) that LinkedIn likes, not work your audience cares about. It measures how much you use the platform the way they want, full stop.
It's not your SSI. It's that it was never a reach metric.
Feed Heretic
@FeedHeretic
Your Social Selling Index is a dashboard, not a dial
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