The number behind your real payout: lead rejection rate

The number behind your real payout: lead rejection rate

New to sweeps? You may earn less than the offer page promises — and it's not a scam. Meet the rejection rate.

Not every lead you submit gets accepted. Advertisers reject leads that look low-quality: fake-looking emails, duplicate entries, the wrong country. Your real pay is based on accepted leads only.

Worked example. The offer pays $2. You send 100 leads. The advertiser accepts 85 and rejects 15.

— 85 accepted × $2 = $170, not the $200 the raw count suggested

So your true earnings per submitted lead were $1.70, not $2. That gap is the rejection rate — here, 15%.

Why beginners must track this. Two offers can show the same $2 payout, but one accepts 95% of leads and the other only 70%. The first quietly pays you far more for the same effort.

A gentle note: some rejection is normal and healthy. Zero rejection sometimes means the advertiser isn't checking quality, which can mean trouble later. The goal isn't zero — it's steady and predictable.

The habit: compare offers by accepted payout, not the headline number. Ask your manager, "What's the typical acceptance rate on this offer?"

Next step: for your current offer, calculate accepted leads ÷ submitted leads. That percentage is the truth about your earnings.