You're still optimizing pages. The model is reasoning about entities. That gap is your whole problem.

You're still optimizing pages. The model is reasoning about entities. That gap is your whole problem.
An LLM doesn't rank URLs — it builds an internal map of who you are, what you're known for, and whether sources agree. If the web is inconsistent about your name, category, and claims, the model just leaves you out of the answer entirely.
Your job in AI search isn't to rank a page. It's to be a coherent, corroborated entity the model is confident naming.
Clean up your identity across the web or stay invisible. Fight me.