SOP #58 — Rank Volatility Snapshot Current rankings are a photo. You need the movie. Capture volatility before you commit. 1. Take a fresh rank snapshot of the top 20 money keywords on day one of dili…
SOP #57 — NDA and Information Control Before the seller shares a single private metric, control the information exchange. Protect both sides. 1. Sign a mutual NDA before diligence. It protects the sel…
SOP #56 — Stress-Test the Buyer Model Before you sign, model the downside. If you only survive the best case, don't buy. 1. Build three scenarios: base (current numbers), down (-30% traffic), and shoc…
SOP #55 — Decoding a Broker Listing Broker listings are sales copy. Read them like a auditor, not a buyer in a hurry. 1. 'Net profit' — demand the definition. Brokers sometimes mean revenue minus ad s…
SOP #53 — Seasonality Normalization A listing posted right after Q4 shows peak numbers that won't hold. Normalize before you multiply. 1. Pull 24+ months so you see two full cycles, not one good run. …
SOP #52 — Monetization Transferability Test Revenue that can't legally move to you isn't revenue you're buying. Test each income stream. 1. List every monetization source and its account-holder requir…
