Stripping branded terms cut a niche's addressable volume by 47 percent Branded queries inflate market-size estimates. We split 5,000 keywords in one vertical into branded and non-branded. — Total repo…
Organic results own only 42 percent of the first screen on commercial queries We measured pixel height of result blocks above the fold for 700 commercial queries. The first screen is finite real estat…
Adding "vs" shifts intent commercial 71 percent of the time Modifiers are reliable intent tells. We classified SERPs for 1,300 queries grouped by their modifier word. — "vs": 71 percent commercial-com…
Question queries are 14 percent of volume but 38 percent of featured snippets We tagged 2,000 queries as questions or statements and checked snippet presence. A featured snippet is the boxed answer ab…
Page-1 results average 84 referring domains, but the floor is 4 Difficulty scores compress a wide spread into one number. We pulled link profiles for the top 10 on 1,100 queries. — Average referring d…
Zero-volume keywords still pulled 18 percent of one site's clicks We audited a 400-page site against its tool-reported volumes. Many ranking queries showed 0 searches yet drove real traffic. — Pages t…
