The counterintuitive play: expired-code pages that still rank — and still earn

The counterintuitive play: expired-code pages that still rank — and still earn
We hear sharper deal sites stopped deleting expired codes and instead convert the page to 'Past [Brand] codes + what's live now,' keeping the ranking history while routing the click to a current offer.
Sources confirm the retained URL holds position better than a fresh page every time.
Why it matters: deleting an expired code throws away earned authority. Keep the URL, swap the active offer block, and label the dead codes clearly as historical. You keep the traffic; you just change what it converts on.
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