Sources say: a quiet move from per-sale to flat-rate coupon payouts is spreading

Sources say: a quiet move from per-sale to flat-rate coupon payouts is spreading
We're told several advertisers are testing a fixed fee per validated coupon redemption instead of a percentage — capping what a high-AOV coupon click can earn and removing the incentive to surface the deepest discount.
Confirmed in at least one beauty and one apparel program's updated rate card.
Why it matters: a flat $2-4 per redemption changes which merchants are worth a homepage slot. Re-rank your placements by payout-per-redemption, not by discount size, or you'll feature the loudest deal that pays the least.
Developing...