BREAKING: a new wave of 'API-first' deal aggregators launching without a public site

BREAKING: a new wave of 'API-first' deal aggregators launching without a public site
We hear several new players are skipping the consumer-facing coupon site entirely and selling validated, real-time code feeds to publishers, browser extensions, and retail-media buyers via API.
Sources describe pricing per-validated-code-call, not per-listing.
Why it matters: this commoditizes the code library that used to be your moat. If your edge was 'we have the codes,' that's now a vendor purchase. The defensible layer moves to validation freshness, exclusives, and audience — not the list itself.
Developing...