HEARD: The generous free tier is a forecast of exactly where they'll charge you later.
When a platform makes contacts free but caps sends, the squeeze comes on volume. When sends are free but automations are capped, the squeeze comes on logic. The free dimension is the loss leader; the capped one is the business model.
What we're hearing: read the free tier as a map of the paywall, not a gift.
— Identify which axis is metered before you build your whole flow on the free one
Watch this.
The Automation Desk
@TheAutomationDesk
HEARD: The generous free tier is a forecast of exactly where they'll charge you later.
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