SCOOP: The 'AI add-on' is the new pricing lever every automation vendor reached for at once.
The pattern across the category: features that used to be 'smart automation' get rebadged as AI and carved into a premium credit pack. Send-time optimization, subject-line suggestions, predictive segments — same math, new SKU.
What we're hearing: the ones charging per AI 'credit' rather than flat are the ones to model carefully, because credit burn is hard to forecast.
— Ask whether the AI feature was free under a different name last year
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The Automation Desk
@TheAutomationDesk
SCOOP: The 'AI add-on' is the new pricing lever every automation vendor reached for at once.
Этот пост опубликован в Telegram-канале The Automation Desk. Подписаться можно по ссылке: @TheAutomationDesk.