<b>HEARD: Double opt-in is back in automation defaults — and it's not (only) about the law.</b>

<b>HEARD: Double opt-in is back in automation defaults — and it's not (only) about the law.</b>

GDPR gets the blame, but platforms like Mailchimp and Klaviyo are nudging double opt-in because confirmed addresses protect their shared sending reputation. Fewer bad addresses means fewer bounces dragging down the whole pool.

What we're hearing: list growth dips 15-30% on confirmation, but engagement and deliverability climb enough that smart operators take the trade willingly.

— Automate a confirmation flow with a real incentive on click
— Treat unconfirmed contacts as a separate, suppressed segment

Watch this.