Why is my list growing but nobody opens?

Why is my list growing but nobody opens?

Often the freebie you offered to get signups, called a lead magnet, attracts the wrong people. If your free gift doesn't match what you actually email about, you collect subscribers who never wanted your real content.

A "$100 Amazon gift card" giveaway grows your list fast and ruins it.

— Step 1: Look at your freebie. Does it attract people who'd want your weekly emails, or just freebie-hunters?
— Step 2: ✅ Swap it for something tightly tied to your topic — a checklist or mini-guide only your ideal subscriber would want.
— Step 3: Track opens of the next 100 signups versus your old ones.

Why it matters: the right magnet brings engaged people, and engagement is what keeps you out of spam.

Homework: write down who your current freebie really attracts.

New here? Start with the basics above.