Sources say: networks dangling redemption-data access as the new partner perk
We're told top coupon publishers are being offered post-purchase redemption signals — which codes actually converted, at what basket size — in exchange for tighter compliance and exclusivity.
Confirmed as a pilot by two network contacts, NDA'd publishers only.
Why it matters: redemption data lets you auto-retire dead codes and rank live ones by real conversion, not guesswork. The trade is you give up promiscuous multi-network listing. Worth asking your AM whether you're eligible — most publishers don't know the pilot exists.
Developing...
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Sources say: networks dangling redemption-data access as the new partner perk
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