SCOOP: The cost of leaving an automation platform isn't the contract — it's the workflows you can't export.
Your contacts export fine. Your branching logic, custom fields, send-time rules and years of behavioral history mostly don't. That asymmetry is the moat, and vendors know it.
What we're hearing from teams mid-migration: rebuilding the automation logic, not moving the data, is what eats the quarter.
— Document your flows as diagrams outside the platform
— Treat your segment definitions as portable IP, written down
Watch this.
The Automation Desk
@TheAutomationDesk
SCOOP: The cost of leaving an automation platform isn't the contract — it's the workflows you can't export.
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