Winner found. Duplicate or raise budget? Here's my call:

Winner found. Duplicate or raise budget? Here's my call:
Raise budget on the existing ad set → keeps learning data, but the algo re-enters a mini-learning wobble every big bump.
Duplicate → fresh learning phase, burns cash relearning, but you keep the original clean.
My rule: under 50 conversions, raise gently. Past 50 and stable, duplicate at 2x and let them race.
Never both at once. You'll never know which moved the needle.