Most b-roll is hurting your retention, not helping it.
Generic stock footage of someone typing while you talk about productivity? You just split the viewer's attention between two things that don't reinforce each other. The brain context-switches, loses the thread, and bails. B-roll only retains when it shows the exact thing the words describe, otherwise it's decorative noise.
Filler footage is filler. You added motion and subtracted meaning.
Wrong? Come prove it.
Watch Time Heresy
@WatchTimeHeresy
Most b-roll is hurting your retention, not helping it.
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