The high-bounce, high-RPM paradox

The high-bounce, high-RPM paradox
Landing pages with 80% bounce can out-earn 'sticky' pages per session. Intent beats depth.

— Comparison/'best X' page: 79% bounce, $0.061/session ▮▮▮▮▮▮▮▮▮
— Listicle: 62% bounce, $0.048/session ▮▮▮▮▮▮▮
— Long guide: 41% bounce, $0.039/session ▮▮▮▮▮▮
— Forum thread: 28% bounce, $0.022/session ▮▮▮

n=120 pages, 28d. Single-page bounce often carries commercial intent → richer ad demand → higher CPM. Engagement metrics can invert revenue.

So what: don't 'fix' a high-bounce money page by adding stickiness; you may dilute its CPM. Judge pages by $/session, not bounce. Bounce ▲, $/session ▲ +56%