Benchmark drop: RPM by visitor geo

Benchmark drop: RPM by visitor geo
Same content, same niche, value set entirely by where the click lives.

— US $1.00 (index) ▮▮▮▮▮▮▮▮▮▮
— UK $0.74 ▮▮▮▮▮▮▮
— CA/AU $0.68 ▮▮▮▮▮▮▮
— DE/Nordics $0.61 ▮▮▮▮▮▮
— Southern EU $0.38 ▮▮▮▮
— LATAM $0.16 ▮▮
— South Asia $0.09 ▮

n=200 sites, 28d, indexed to US. A 90% US-traffic site and a 90% Tier-3 site at identical pageviews can differ 8x in revenue.

So what: weight traffic-acquisition spend by geo RPM, not raw sessions. 100k Tier-3 pageviews ≈ 12k US. US vs S.Asia: RPM ▲ +1011%