<b>Revenue per session is non-linear</b>
EPMV doesn't scale flat with pages/session — refresh and slot reuse make later pages cheaper.
— Page 1 of session: $0.0142 ▮▮▮▮▮▮▮
— Page 2: $0.0118 ▮▮▮▮▮▮
— Page 3: $0.0094 ▮▮▮▮▮
— Page 4: $0.0071 ▮▮▮▮
— Page 5+: $0.0052 ▮▮▮
n=140 sites, 28d. Each additional page earns ~17% less than the prior, as ad fatigue and lower-intent deeper pages drag CPMs. The first two pages carry ~55% of session value.
<b>So what:</b> protect page 1-2 placements above all; deep-page over-monetization adds weight for pennies. Page1→Page5: per-page value ▼ -63%
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<b>Revenue per session is non-linear</b>
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