Two acronyms, one simple picture: the sell side and the buy side
An SSP (supply-side platform) represents you, the publisher, and brings your ad slots to market. A DSP (demand-side platform) represents advertisers and decides what to bid.
Why it matters: when you "add a demand partner," you're usually plugging in an SSP, which then connects to many DSPs behind it. One partner can mean dozens of hidden buyers.
Tiny example: you add 5 SSPs. Each talks to 30 DSPs. Your slot is quietly seen by 150 buyers.
One thing to try: ask each SSP partner roughly how many active DSPs they bring. Overlap between SSPs explains why partner 9 adds little.
In plain English: SSPs sell your space; DSPs buy it; you mostly add SSPs.
Bid Stack 101
@BidStack101
Two acronyms, one simple picture: the sell side and the buy side
Этот пост опубликован в Telegram-канале Bid Stack 101. Подписаться можно по ссылке: @BidStack101.