New to deals? Start here: trading without dropping price
When a brand says "that's over budget," beginners cut their rate. Pros trade something else instead.
What it is — a non-money trade means you protect your fee by giving up a smaller term, not your price.
Why it matters — every dollar you discount is gone forever. But shorter usage or fewer deliverables can cost you far less than cash.
Simple example — they want your $500 down to $400. Instead, hold $500 but offer 6 months of usage rights instead of 12. You kept your rate; they got a saving.
Your move — when budget is tight, ask: "What can we remove?" before "What can I cut?" Trade scope, not self-worth.
Deal Desk 101
@DealDesk101
New to deals? Start here: trading without dropping price
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