<b>Do you actually need a CDP?</b>

<b>Do you actually need a CDP?</b>

Six reads to settle the most expensive question in your stack.

1. <i>The composable CDP, explained</i> — assembling one from warehouse + reverse ETL instead of buying a box. Source: Snowplow blog.
2. <i>What Segment really sells you</i> — an honest teardown of what's worth the price. Source: a growth engineer's Substack.
3. <i>The CDP RFP no vendor wants you to send</i> — questions that expose lock-in. Source: CDP Institute.
4. <i>mParticle vs Segment vs Rudderstack</i> — by use case, not feature count. Source: a comparison wiki.
5. <i>When a CDP is overkill</i> — the small-team argument for a warehouse and patience. Source: dbt community.
6. <i>Activation is the whole point</i> — collection without activation is just a tax. Source: Hightouch blog.

That's the stack for this week. Forward to a teammate.