Category exclusivity prices at ~8% of base fee per month

Category exclusivity prices at ~8% of base fee per month

The premium to keep a creator off competitor briefs.

— No exclusivity +0% ░
— 30-day category +8% █
— 90-day category +22% ███
— 12-month category +75% ███████████

Short windows are cheap insurance; annual locks command a steep premium because they forfeit the creator's open market. Past ~6 months the curve steepens as opportunity cost compounds.

So what: buy 60-90 day exclusivity around launch only — year-long locks rarely clear an ROI bar.

Benchmark: n=130 contracts with exclusivity riders, rate analysis, 2024.