Half your traffic is worth zero to a buyer, and they know which half.
Branded searches, direct loyalists, newsletter clicks — that's transferable equity. Pinterest spikes, viral one-hit posts, and Discover traffic? That's lottery income a buyer won't underwrite at full multiple.
— Buyers haircut volatile traffic before they price it
— "Total sessions" is the number you brag about; "defensible sessions" is the one they pay for
— One viral post inflating your trailing year is a diligence red flag, not a selling point
Strip the lottery traffic from your own numbers before a buyer does it for you. Disagree on which traffic is real equity?
Sell It Already
@SellItAlready
Half your traffic is worth zero to a buyer, and they know which half.
Этот пост опубликован в Telegram-канале Sell It Already. Подписаться можно по ссылке: @SellItAlready.