3am, woke up to a blown daily, here's why:
Overnight my CPA crept from $22 to $38 and I didn't catch it → cap drift.
The trap: you watch CPA as one number. It's two trends fighting — early-day cheap clicks vs late-day expensive ones.
Fix: set a soft alert at CPA = payout × 0.7, not at your breakeven. By the time you hit breakeven it's already bleeding.
Alert early, throttle, sleep. Set yours tonight.
Buyer's Trenches
@BuyersTrenches
3am, woke up to a blown daily, here's why:
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