New to bidding? Skip "max delivery" and start with manual bidding.
When you set a budget, LinkedIn offers bid strategies. "Maximum delivery" means "spend my budget fast." Manual bidding means YOU set the most you'll pay per click.
Think of it like an auction. Max delivery says "win at any price." Manual says "I'll go up to $8, no higher."
Why beginners want manual:
— You control your worst-case cost per click
— You learn what a click actually costs in your niche
— Max delivery can quietly bid high to spend everything by day's end
Start your manual bid near the bottom of LinkedIn's suggested range and nudge up only if you're not getting shown.
Why it matters: Cost control while learning protects you from a surprise $400 day.
Next step: Set a manual bid at the low end of the suggested range and watch whether your ad still gets impressions.
B2B Lever
@B2BLever