Q: Can I import my old Universal Analytics goals and historical data into GA4?
A: Historical data, no. Goal setups, partly via a one-time assistant that's now retired — so rebuild manually.
— UA and GA4 use different data models, so no historical session/event data transfers. UA data was deleted on 1 July 2024; only what you exported survives.
— Recreate goals as events: define the event, then mark it in Admin → Events → Key events.
— Destination goals become a page_view with a path condition; duration/pages-per-session goals have no direct equivalent.
Export any UA data you still need from BigQuery backups if you set them up.
TL;DR: Rebuild goals as key events; historical UA data doesn't migrate.
Got a GA4 question? Drop it 👇
GA4 Triage
@GA4Triage
Q: Can I import my old Universal Analytics goals and historical data into GA4?
Этот пост опубликован в Telegram-канале GA4 Triage. Подписаться можно по ссылке: @GA4Triage.