Today: why cheap old traffic isn't always cheaper

Today: why cheap old traffic isn't always cheaper

We said fresh subscribers tap more and old ones tap less. Now let's do the gentle math, because "cheap" can fool you.

Imagine two batches, same price per thousand sends:
— Fresh list: 0.8% tap, lots of real interest.
— Old list: 0.3% tap, more sleepers.

You paid the same to send, but the fresh list gave you almost three times the clicks. So the "expensive" fresh traffic was actually cheaper per real click.

The lesson: never compare traffic by send price alone. Compare by cost per click, or better, cost per sale. A low sticker price hides nothing if nobody taps.

This is why patient beginners win — they look one number deeper than the obvious one.

Try this: take any campaign and divide money spent by clicks gotten. That single number, cost per click, tells the real story.

Math is your friend here, promise.