Hot take: your most important 2026 metric isn't rank or traffic. It's share of model.

Hot take: your most important 2026 metric isn't rank or traffic. It's share of model.
How often does an AI name YOU when asked about your category, unprompted? That's the new shelf position. And almost nobody is measuring it, because it doesn't show up in a rank tracker.
If you can't answer "what does ChatGPT say when someone asks for the best X in my niche," you're flying blind into the only SERP that matters.
Go ask the models about yourself today. The answer will scare you. Tell me I'm wrong.