Link Equity Heat
Link Equity Heat
@LinkEquityHeat

The pillar-cluster model is half a strategy. You forgot the links between siblings.

The pillar-cluster model is half a strategy. You forgot the links between siblings.

Controversial but: everyone builds the hub-and-spoke — pillar links to clusters, clusters link back to pillar — and then stops. So your cluster pages never link to each other, and equity just bounces up and down a single axis.

The topical authority you're chasing comes from a dense mesh, not a star. Sibling-to-sibling contextual links are where the model actually starts compounding.

A wheel with no rim is just spokes flapping in the wind.

Whose clusters actually cross-link? Or is it all spoke-to-hub theater?
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.
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