<b>Your main nav is the most over-optimized, under-thought part of your whole link graph.</b>
Think about it: nav links appear on every single page. That's the highest-frequency anchor text on your entire site — and you probably labeled them "Home," "Blog," "About" out of habit.
You spent the strongest, most repeated internal signal you own on words nobody searches.
Meanwhile your actual category keywords live buried in body copy. Backwards.
Unpopular opinion: nav labels are a keyword decision, not a design decision. Treat them like one.
What does your nav say right now — and what should it say?
Link Equity Heat
@LinkEquityHeat
<b>Your main nav is the most over-optimized, under-thought part of your whole link graph.</b>
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.