Today's term: the approval window
A brand that can sit on your content forever can also hold your payment hostage by accident.
What it is — an approval window is the time the brand has to review and approve your content before you post.
Why it matters — with no deadline, they might go quiet for weeks. Your campaign stalls, your payment slips, and it's not even your fault.
Simple example — add: "Client has 5 business days to request changes. After that, content is deemed approved." Silence now works in your favor, not against it.
Your move — put a clock on their side too. A deadline for you deserves a deadline for them.
Deal Desk 101
@DealDesk101
Today's term: the approval window
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