<b>Canva vs Figma for marketing assets</b>
People pit these wrong. They barely overlap — pick by who's making the asset.
Canva
👍 Free tier is huge; $120/yr Pro adds brand kit, background remover, resize-to-any-format
👍 A non-designer ships a social pack in 15 minutes from templates
👎 'Everyone uses the same templates' look; precision and custom design are limited
Figma
👍 Free for up to 3 files; components + auto-layout make a real, reusable design system
👍 Pixel-precise, collaborative, the standard for anything that touches a developer
👎 Steep curve for non-designers; overkill for a quick Instagram tile, $12/editor/mo
Verdict: Canva for speed and volume by non-designers; Figma when design quality and dev handoff matter.
Best for: marketers churning social assets → Canva. Design-led product/web work → Figma.
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<b>Canva vs Figma for marketing assets</b>
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