GA4 vs Plausible: do you actually need Google?
The question isn't 'which is more powerful' — GA4 wins that and it doesn't matter.
GA4
👍 Free, and tied into Google Ads + Search Console for conversion attribution
👍 Endless custom events and exploration reports
👎 Brutal learning curve, data sampling on big sites, and the UI fights you daily; needs a cookie banner
Plausible
👍 $9/mo for 10k pageviews, cookieless, GDPR-clean — no consent banner needed
👍 One dashboard you understand in 30 seconds; lightweight script (
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GA4 vs Plausible: do you actually need Google?
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