<b>Ad regulation is incumbents writing your eulogy</b>

<b>Ad regulation is incumbents writing your eulogy</b>

Hot take: most 'consumer protection' ad rules weren't written for consumers. They were lobbied for by the biggest players to price out anyone too small to afford a compliance department.

A rule that costs $5 to follow is nothing to a billion-dollar advertiser and fatal to a solo operator. That asymmetry is the whole point. Regulation becomes a tollbooth, and the incumbents already paid the toll years ago.

They don't fear bad actors. They fear cheap competition. The morality is set dressing.

Agree? Fight me in the comments.