<b>The brand on the landing page cloaks harder than you</b>
Hot take: the Fortune 500 advertiser scolding affiliates for 'misleading creative' runs more variants of conditional content than any gray-hat ever could. They just call it a personalization engine and pay a vendor seven figures for it.
Dynamic pricing by zip code. Hidden 'loyalty' rates for new visitors. Checkout flows that show different terms based on your device. That's the same instinct — show each visitor whatever maximizes the take.
The vocabulary launders the behavior. Enterprise gets a SaaS logo; you get a ban.
Agree? Fight me in the comments.
Behind The Filter
@BehindTheFilter
<b>The brand on the landing page cloaks harder than you</b>
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