<b>"Just provide value" is the most useless retention advice ever given.</b>
Value doesn't retain anyone. <i>Anticipated</i> value retains. A viewer doesn't stay because your video is useful; they stay because they believe the useful part is 20 seconds away and they don't want to miss it.
This is why dense, genuinely valuable videos still hemorrhage viewers, no tension, no breadcrumb, no reason to wait. Value front-loaded is value abandoned.
Manufacture the wait or watch them leave. Fight me?
Watch Time Heresy
@WatchTimeHeresy
<b>"Just provide value" is the most useless retention advice ever given.</b>
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