<b>Your publishing schedule is a confession. Buyers read it before they read your P&L.</b>

<b>Your publishing schedule is a confession. Buyers read it before they read your P&L.</b>
Four posts a week for two years, then a cliff three months before listing? Every experienced buyer knows that pattern: owner checked out, started coasting the asset to sale. The decline is baked in, it just hasn't shown in the numbers yet.
— A flat content graph signals a flat (or coming-down) revenue graph
— Pre-sale "freshening" looks worse than honest steadiness
— Coasting is visible in the export, not just the income
Don't coast then list. Maintain then list. Or explain why your velocity dropped off a cliff.