<b>Checklist: Vet an offer before adding it to a rotation</b>
A bad offer in a smartlink poisons the whole pool's average. Vet before you add.
☐ Payout and currency confirmed in writing
☐ Accepted geos listed and matched to your traffic
☐ Accepted devices/OS confirmed (carrier-only? webview-safe?)
☐ Daily/monthly cap known and entered
☐ Conversion flow tested end-to-end with a real test click
☐ Postback method confirmed (S2S preferred over pixel)
☐ Hold/scrub rate disclosed by the advertiser
☐ Restricted traffic sources listed (no incentivized? no pop?)
☐ Landing page loads under 3s on mobile
Missing payout terms or undisclosed scrub rate = do not add.
Re-vet active offers monthly; advertisers change geos and caps without notice.
Smartlink Ops
@SmartlinkOps
<b>Checklist: Vet an offer before adding it to a rotation</b>
Этот пост опубликован в Telegram-канале Smartlink Ops. Подписаться можно по ссылке: @SmartlinkOps.