<b>The great stack consolidation</b>
Five pieces for anyone staring at 90 tools and a flat budget.
1. <i>Scott Brinker's annual landscape</i> — 14,000 logos and the trend lines that matter. The map everyone screenshots. Source: chiefmartec.com.
2. <i>How we cut our stack from 60 to 22</i> — a real audit with the decision criteria attached. Source: Reforge essay.
3. <i>Suite vs best-of-breed, revisited</i> — the math on integration cost most people skip. Source: a16z enterprise.
4. <i>Shadow martech</i> — the post on tools your team bought without telling IT. Uncomfortable and useful. Source: MarTech.org.
5. <i>The composability bet</i> — why the warehouse became the center of gravity. Source: Fivetran blog.
That's the stack for this week. Forward to a teammate.
Stack Curator
@StackCurator
<b>The great stack consolidation</b>
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