<b>Mine the comments, find the angle</b>
I don't guess product angles anymore. I steal them from buyers.
Go to the product's top review on the brand site or Amazon. Sort by 'most helpful.' Read the top 20.
The angle that made THEM buy is the angle that'll make YOUR traffic buy. Usually it's not the feature the brand markets — it's some weird use case.
Found a 'pet hair' angle buried in vacuum reviews the brand never mentioned. Built content around just that. Converted at 5%.
The brand sells specs. Buyers buy outcomes. The outcomes live in the reviews.
Read 20 reviews on your next product before you write a word.
Cart Hustle
@CartHustle
<b>Mine the comments, find the angle</b>
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