<b>Sources say: the real coupon-site killer this year is cashback, not Google</b>

<b>Sources say: the real coupon-site killer this year is cashback, not Google</b>
We're hearing from network reps that advertisers increasingly route their coupon budget into cashback/loyalty partners because the redemption is cleaner and the fraud surface is smaller — no leaked codes, no toolbar hijacking.
Confirmed at the budget level by two managers: 'coupon line item down, cashback line up.'
Why it matters: pure-code sites are competing for a shrinking pool. The hedge is adding a verified cashback or store-credit layer so you're not the line item that gets cut first.
Developing...